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AD Campaigns(Social Media)

Ready to figure out your social media marketing strategy? If you’re overwhelmed or don’t know where to start, you’re definitely not alone. Because social media isn’t as straightforward as it used to be. Not by a long shot. From choosing the right channels to figuring out your content strategy, analysis paralysis is a serious problem for marketers today. That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch.

A succinct strategy will help your brand tackle its goals with a sense of purpose. Below is a step-by-step social media marketing guide to help you identify your social goals, engage audiences and optimize your results:

1. Set meaningful social marketing goals.
2. Research your target audience.
3. Establish your most important metrics.
4. Analyze your competition
5. Create and curate engaging content.
6. Make timeliness a top priority.
7. Assess your results and optimize.
8. Communicate goals, challenges and wins with your team.

Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter worldwide.

In the U.S. alone, 77% of the population has a social media account of some kind. Whether it’s to chat with friends, stay connected to people across the globe, or for business and networking purposes, consumers are on social media for a multitude of reasons — and marketers know it.

Due to the sheer number of active users on these platforms, marketers are quickly learning about the importance of targeting their customers through social media. In fact, investments in social media advertising across the world are projected to grow to about 48 billion U.S. dollars by 2021.

Engage with your audience regularly

No matter how many followers you have, you should set aside a bit of time to answer questions, “like” comments, and respond to feedback. By taking the time to engage with your followers, you will give them a personal experience that they won’t forget. These are the types of relationships and experiences that keep followers invested in your brand.

Social Media Marketing is Effective

Social media advertising reaches audiences in a low-cost, impactful, and effective way. This is exactly why social media campaigns have become a crucial marketing technique for businesses everywhere.

With billions of people on social platforms — and continued growth in monthly users and influence — it’s hard to imagine how businesses could remain relevant without creating a social media presence.

Using social media will allow you to reach your target audience, engage with current and potential customers, create brand loyalty, increase website traffic, and drive sales. Marketing on social isn’t just a trend, it’s a powerful industry technique that is here to stay and will help you reach more people all over the world.